Zach James is co-Founder, co-CEO of ZEFR. ZEFR is the leading video ID technology company that empowers brands to discover and target their most important influencers and topics in video.
With more data than any other YouTube partner, ZEFR’s BrandID platform provides a lens into the YouTube culture and the tools to turn its insights into more impactful media for brands. As the technology company of choice for nearly every major Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month.
Prior to ZEFR, Zach coFounded MOVIECLIPS, which became the largest video network about movies. MOVIECLIPS sold to Comcast (Fandango) in April of 2014. Zach also served as a board member for AwesomenessTV until their sale to DreamWorks. He is currently serving on the Los Angeles Mayor’s tech council and on the advisory council at Harvest Home, a Venice Beach charity which transforms the lives of homeless pregnant women. Zach is a graduate of Brigham Young University.