President • Defy Media
As President, Keith oversees all areas of content development, product, technology and marketing for DEFY Media, home to top digital media networks that create regularly scheduled and award-winning programming for Millennial and Gen Z audiences. DEFY’s premier brands - SMOSH, Clevver, ScreenJunkies, AWEme, Made Man and Break - have forged deep connections with an audience of more than 70MM YouTube subscribers and 100MM social followers combined, with content that can be seem across more than twenty OTT and steaming video platforms.
Keith co-founded Break Media in 2004 and as the CEO was responsible for the overall strategic direction of the business, building it into a 160 person, profitable digital media company. He led the company through its merger with Alloy Digital in 2013.
Keith is a prominent voice on the successful implementation of workable business models in the ever-changing digital video space and the convergence of TV and digital. Named by The Hollywood Reporter as a member of the 2014 and 2016 “Silicon Beach Power 25,” Keith is considered a leading expert in marketing to the coveted young digital demographic, which makes up the majority of DEFY Media’s audience of more than 155 million monthly viewers.
Prior to co-founding Break Media, Keith was the co-founder and vice-president of OnePage (acquired by Sybase 2002) and co-founder and director of business development for Billpoint Inc. Keith was integral in developing the business plan and raising venture funding, which ultimately led to the company’s successful acquisition by eBay in 1999. Previous posts also include business development manager at Excite and Classifieds2000, as well as director of corporate planning at the Walt Disney Company, where he focused on consumer products, cable and emerging media.
He was included in The Hollywood Reporter’s Next Gen 2007 New Media list of the most talented executives in film, television, representation, legal and new media, all age 35 and under, recognized in the prestigious annual “40 Under 40″ by Multichannel News and was named one of the “10 to Watch” by Television Week in 2006.
Keith holds an MA and a BA from Stanford in International Policy Studies and resides in Los Angeles with his wife and three children.